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The Inspiring Taryn Williams

Taryn Williams

I recently chatted with the inspiring and dynamic Taryn Williams, founder of Wink Models and - check out her story below.

Founder and CEO Taryn Williams launched website, a marketplace connecting brands to creative talent and influencers in 2016, with the aim of utilising technology to drive greater connectivity and fair outcomes for models and influencers across media, marketing and advertising. Stats GMV (Gross marketplace volume - bookings) is up 45% YoY after a record close to the year in 2021 with a historical high in December in number of jobs posted, booked and talent approved to the marketplace.

Backed by leading VC firm Airtree, has more than 17,000 talent on the marketplace and has delivered more than 10,000 campaigns for brands and agencies including Qantas, Canva, Koala, Adore Beauty, Airtasker, Olay, Yalumba Wines and Optus. "The app is used by talent like Olympians James Magnussen and Emily Seebohm, well known influencers like SketchShe & Ellie Gonsalves, and media personalities like Jo Casamento, Lisa Messenger and 'Commando' Steve.

Taryn said “Times have changed, most creative talent is now mobile first, and many people now work remotely, I knew it was time to switch to an app. I had been considering launching an app for over a year but it was important to me to ensure I had the right team working on it. Apps used to be very complex and expensive to build but thanks to the advancements in technology we were able to create the app in just four months.”

“With the app talent and brands can connect in real time enabling faster responses and an increase in applicants for jobs posted by brands. Which in turn streamlines the creative talent booking experience.”

Key Features
  • Unique matching algorithm so clients get the most suitable applicants for their roles

  • Self tape or video casting - developed for COVID safe casting

  • Push notifications - talent will get an immediate notification about a job, which they can then respond to in real time

  • Improved user experience

  • Brand will see an increase applicants for jobs

Download the app here.


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